El desafío consistió en encontrar un símbolo que representara, de forma amplia, todos los productos del universo natural, sin limitarse a uno en particular. Nos inspiramos en la idea de que todo lo que ofrecen proviene de la tierra: frutas, verduras y, potencialmente, futuros productos como carnes o derivados vegetales. Así nació un símbolo versátil y genérico, que remite al mundo «green» y permite la expansión de la marca sin perder coherencia. El sistema visual es simple, claro y flexible, pensado para crecer junto al negocio.

The challenge was to find a symbol that represented, in a broad way, all the products of the natural universe, without being limited to one in particular. We were inspired by the idea that everything they offer comes from the earth: fruits, vegetables and, potentially, future products such as meats or vegetable derivatives. Thus was born a versatile and generic symbol, which refers to the “green” world and allows the expansion of the brand without losing coherence. The visual system is simple, clear and flexible, designed to grow with the business.